Spending On What You Want
We have spent considerable time discussing how our product works from a technology perspective. That is useful for those trying to copy our product (grin…right?) but we have yet to really focus in on what is important from a market perspective.
In other words – what problem will people pay to fix today?
Given the vast horizontal reach of our product, we know we can solve a range of issues but many of those are not a high priority right now – IoT security, high volume data flow optimization in systems such as finance and optimizing oil and gas maintenance being some examples. The common thread in these hypotheses ended up being very vertically-dependent but none have yet to reach the critical mark of needing to be solved NOW.
We are now looking in healthcare and, specifically, hospital systems. What we know is that hospitals compete with each other for doctors’ business in terms of procedures. Doctors are mainly focused on finding the best quality of care for their patients and the best tools and staff to help during a procedure. All of this comes down to money and the hospital that spends the most on staff and infrastructure has the best options.
Too bad these hospitals spend all of their money on medical assets.
From over-spending to ensure availability to re-purchasing devices continuously due to loss/theft to paying hefty fines for increasingly complex compliance fines, hospitals pay more and more money on equipment. To compound this problem, highly expensive staff spend upwards of 80% of their time just looking for the right equipment, performing manual compliance audits and trying to tackle massive asset challenges.
Our premise here is simple – we know our visual management system can find, control and protect medical devices, simplify and produce actionable compliance reports and significantly reduce capital asset costs. With our system, hospitals will be able to spend more time and money on those areas that provide a massive competitive advantage and, when they add new equipment and features, Bear will minimize the cost and upkeep of those new instruments.
We are now looking for people in this sector to talk with us and help us figure out if we are correct, close to correct or way off base. If you happen to be a person in a hospital system with this issue or some challenge along these lines, we would love to talk with you.
Please let us know!