SIMPLE Auto

Bear Systems is building on its next generation cybersecurity platform to provide a range of SIMPLE (Secure Integrated ML Platform Leveraging Endpoints) solutions for the world’s most pressing needs.  This blog entry is one of a series of introductions showing how Bear can provide a SIMPLE solution for specific vertical challenges. When most people think of innovation in Automotive, the firs things that comes to mind is Autonomous Vehicles.  While Bear has a blog post coming on Autonomous Vehicles, this post focuses on current cars and the issues facing current vehicles. If you are not aware, local dealerships make most of their money on parts and maintenance and not actual car sales.  These dealerships struggle to compete with the innumerable independent options on the market that often do an inferior job but are much cheaper.  Feeding into this challenge is that consumers want cars that retain their value for as long as possible and, for many families, will work for a very long time. If your car is not for the 1960’s, then you most likely have experienced the results of these efforts which are the warning indicators that something is wrong with your vehicle or that you need an oil change.  These indicators are great advancements over not knowing when your car is going to die but they are still very simple.  How many times have you gone into a dealership for a repair only to have that dealer tell you that they have to order a part and it will be another week?  On the dealership side, they are constantly over-ordering parts to minimize this issue – it is a lose-lose situation. SIMPLE Auto provides an effective solution to these issues through the use of its Domain Expertise Profiles (DEP).  A DEP enables an automotive manufacturer and/or dealership to take all of their knowledge about their vehicles and reduce that knowledge into a series of highly secure, reusable visual tools.  Those tools can then be deployed directly to both the local dealership as well as to the cars themselves.  On the cars, these Profiles will be able to understand exactly what is wrong with a given vehicles and send out an encrypted communication to the local dealership.  Even better, as SIMPLE Auto provides incredible intelligence of the vehicles, those DEPs can be leveraged to predictively inform a dealership that a problem is going to occur before the issue starts.  With SIMPLE Auto, dealerships can stop over-ordering and consumer will no longer suffer frustrating repair delays. In the dealership, truly expert DEPs will empower mechanics to rapidly overcome any issue in the best possible manner.  These expert systems will reduce repair times and will result in longer running vehicles that will raise their value over time while lowering total cost of ownership. There is obviously more, much more, to our SIMPLE Automotive solution and, if you are interested, please contact us to learn more!