by Ken Tola | Oct 4, 2016 | Market Research
What Is Your Equation? Security is an immense, complex beast of a concept that is difficult to understand and impossible to quantify. That must drive CIO/CTO/Security folks nuts. At the end of the day, security has to be budgeted just like everything else and yet...
by Ken Tola | Sep 27, 2016 | Market Research
Where Is The IoT? We keep hearing two disparate messages when it comes to the Internet of Things (IoT). The marketing machines spin up these huge projections, typically in the trillions of dollars, about the impact of the IoT. Then we at Bear try to find ANYBODY in...
by Ken Tola | Aug 25, 2016 | Market Research
Spending On What You Want We have spent considerable time discussing how our product works from a technology perspective. That is useful for those trying to copy our product (grin…right?) but we have yet to really focus in on what is important from a market...
by Ken Tola | Aug 12, 2016 | Market Research
When Is It Enough? One of the more interesting results of our recent market research efforts has been the reality that many people want to take the path of least action even when the pain is relatively high. They clearly understand that they have issues, that manual...
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