Bear Systems is building on its next generation cybersecurity platform to provide a range of SIMPLE (Secure Integrated ML Platform Leveraging Expertise) solutions for the world’s most pressing needs. This blog entry is one of a series of introductions showing how Bear can provide a SIMPLE solution for specific vertical challenges.
Telcos are one of the most rapidly changing verticals these days and I have written a lot about 5G, CNI, Mobility, and other potential aspects of the Telco world. Telcos, however, have one additional challenge that many people do not consider and that is customer acquisition and retention.
These days, many people honestly find it hard to differentiate between one provider over another. Sure, one touts its coverage is better but, unless you live in the mountains like I do, there is not much difference. These telcos have to offer discounts, long term cheap plans and, in essence, give away hardware to obtain longer term customers. The main differentiator these days is not even those plans but who is selling what type of phone.
In order to truly differentiate from one another, a Telco has to provide something intrinsic to its organization that nobody else possesses. Even better, that unique service should be something that both consumers and business crave.
SIMPLE Telecom aims to provide a Telco with this solution by providing a unique series of Profiles. A Profile is defined as applications, data, and the rules governing both. For a consumer, their profile consists of all of the apps they download, data for those apps, and rules protecting their apps and data from everybody – including the phone manufacturer and Telco. These Consumer Profiles will enable a customer to walk into a store, drop their old phone off, pick up a new phone, authenticate, and instantly get their apps and data as if they were on the old phone – only with better features.
Any Telco can immediately see the benefit of no more support calls, struggling to move a customer from one phone to the next, and eliminating innumerable upgrade-related manpower. Better than that, however, is the Telco Profile that provides complete control over the security and identity of a phone for that Telco’s network. As described in the mobility blog, this profile ensures that the phone works correctly, accounting is correct, and even guaranteed delivery is in place.
These profiles, however, are not limited to just Telcos and Consumers. For businesses, Profiles provide a sophisticated way for a company to enable dual use phone. SIMPLE Telco enables comprehensively locked down profiles that can be run according to corporate rules across location, time of day, or any other metric a company desires. No data, lines of communication, or application can ever gain access to another profile and, just as with the Customer example, a business user can easily move from phone to phone without the hassle. During business hours, the Corporate Profile runs with its set of applications and data. In the evening, the Consumer Profile runs with its separate set of apps and data. One device, two types of usage and absolutely no leakage.
The last profile provided in the SIMPLE Telco solution is the ability for Manufacturers to maintain their own profiles that ensure seamless updates without disruption. Since profiles are immutable to one another, the Telco and Manufacturer can agree upfront on what aspects of a device and managed by each. Then the manufacturer can provide important updates faster without going through arduous Telco verification and without the Telco worrying about customer outages.
Inherent to this solution is the ability to leverage Domain Expertise at critical junctures. Only the manufacturer and Telco understand how to create profiles that ensure stability. App developers understand their apps and App Profiles enable them to provide the ability to transparently move data and code from one device to another. Business rules and what is included in a Corporate Profile are decisions made by domain experts for each organization. SIMPLE Telco provides a unique differentiator for any Telco by combining domain expertise with the SIMPLE ability to maintain multiple, discrete, profiles on each device
There is obviously more, much more, to our SIMPLE Telecom solution and, if you are interested, please contact us to learn more!